Internet Watch Foundation

We are delighted to report that the Internet Watch Foundation’s Ten Year Anniversary Campaign was a finalist in the Marketing Society Awards for Excellence 2007, nominated in the Marketing A Cause (Not For Profit) category.

 

Entrants to the Marketing a Cause category were judged to have delivered a tangible and lasting effect and were judged on the following criteria: clear and differentiated activity; change of public perception; value delivered to cause or audience; sustainability; longevity and effective use of marketing resources.

 

Our campaign was nominated alongside the British Heart Foundation, the Keep Britain Tidy campaign and the Met Police's Trident campaign and all finalists were judged by an independent panel of top-level industry judges to have triumphed over many other marketing campaigns.

 

Sarah Robertson, IWF Communications, said: “Embarking on the IWF’s largest and most ambitious integrated awareness campaign last year was a great challenge. We reached out to a significant number of stakeholders around the country, secured excellent media coverage and developed effective new advertising creative. Our research and evaluation shows we had a real impact on awareness of the IWF in the UK. We are delighted that our hard work has been recognised in this way and are particularly pleased that the efforts of such a small team were short-listed alongside much larger and well established enterprises.”

The winner, the British Heart Foundation, was announced on Monday 18th June at an awards ceremony at the Hilton, Park Lane in London.

 

The Marketing Society Awards were established 23 years ago have led the way in enhancing industry’s understanding of marketing excellence and why it is essential to the success of any organisation. As recognition of marketing's central role has grown, so too have demands for proof of its contribution to business and for evidence of best practice.  These awards meet those demands by providing a body of knowledge which organisations can use to improve the quality and impact of their own marketing performance.

 

The IWF ten year anniversary awareness campaign was carried out in collaboration with iris PR, iris London and Political Intelligence. For more information about the campaign, including the full evaluation report and photos from the conferences and the advertising click here.